Wordtracker is a great keyword research tool. Due to the different searches it offers, there are a number of ways to use it. I tend to use the comprehensive search, as I like to get the long tail keywords. These are highly specific keywords, often several words long, that have less searches but also less competition. They make great springboards for web content. Wordtracker supplies a lot of them.

Once you’ve logged in, click on ‘Keyword Universe’. This will take you to the wordtracker database.

In here, I usually select ‘comprehensive’ from the selection box on the bottom left side of the screen. I also have ‘remove dubious’ selected on the adult filter next to it.

The next step is to enter your keyword on the left hand side of the screen - we are first searching for related keywords. Related keywords can help broaden our search, and find sub-niches within our chosen niche. It’s a great way to find category headings for your site.

So, if your site is centered around ‘asthma’, you can enter that term.

Now, related keywords will appear. You will notice that the screen will be divided in half. The related keywords will be on the left side. You can click on each of them to get further keyword results. The results will show on the right hand side of the screen.

For instance, if the term “asthma symptoms” appears on the left side, you can choose it, and on the right side you may have results such as “allergy asthma symptoms”, “what are asthma symptoms”, etc.

If all of these terms are relevant, you can add them all to your basket by clicking on the link at the top of the right hand table that holds the keywords. It will say: “Click here to add all keywords to your basket”.

You can also use this list to dig deeper into your subject. To do this, click on the shovel icon to the right of that word, in the column that is headed ‘dig’.

This will bring up another list of keywords (if there are any - some terms will not have more searches). You can then add these to your basket in the same way.

You can repeat this process for the other keywords in your lists.

Once you are happy with your digging, click on the bottom right hand corner of the screen, where it says to go to step 3.

This is where you will find out how much competition each keyword phrase has. Click on the Competition Search.

Next you will have to select a source to gather your competition from. I always use google as it has the largest single share of the search market. Because I use Keywords Results Analyzer to sort through my search terms, I only select one competition source. Make your selection and click proceed.

Now, scroll down to the bottom of the page so that you can email your results to yourself. Fill out the form (the only essential is your email address, though I tend to use a single letter or number to differentiate my searches, especially if I am researching a few subjects at once.

Once that has been sent, go back to the top of the screen and repeat the process for all your other keywords.

Keyword Results Analyzer is a great tool to use with wordtracker. It sorts through your keywords, which is really handy when you have thousands. Then you can find at a glance those with a low number of competing sites.

For more on using keywords to attract more clients, click here.